Retagging our Reality:
In Engadget:
By Mariella Moon|@mariella_moon|December 2, 2022 8:05 AM
Apple has internally changed the name of its upcoming mixed reality headset's accompanying software from "realityOS" to "xrOS," according to Bloomberg's Mark Gurman. As the reporter notes, the new name better represents the software's capabilities: "XR," after all, stands for extended reality, and the headset is expected to have both augmented and virtual reality features.
In addition to the internal name change, Gurman says a shell corporation named Deep Dive LLC has also filed a trademark for the brand "xrOS" in the US and in other countries, including ones in the European Union and in Asia, the UK, Australia, Mexico, Ukraine, Japan and Canada. In its application, Deep Dive wrote that it's applying for a trademark for "head-mounted displays" and devices that provide "virtual reality and augmented reality experiences." Apple hasn't confirmed whether it's behind this filing.
Earlier this year, though, Vox Media product manager Parker Ortolani found a patent application for "realityOS" filed by a shell company called Realityo Systems LLC. Bloomberg also reported back in August that yet another shell company with a different name filed applications for "Reality One," "Reality Pro" and "Reality Processor." ... ' '
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