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Thursday, June 16, 2022

The Meta Virtual Bar Experience

Reminds me of some of the silliness of Second Life, a decade plus ago.  Is this different?   Or is it no sillier than most advertisement?  


Belly Up to a Virtual Bar By The Wall Street Journal, June 13, 2022

Patrons like Maryana Ryumshin, who attends Wisher Vodka's online establishment, say they go there to socialize.

Some companies are linking their virtual drinks to real-world alcohol; Wisher, for example, sells non-fungible tokens of cocktails, and sends customers who buy them a case of its vodka.

The virtual bars also host events, with Absolut Vodka fronting a two-week online party tied to the Coachella music festival with an online bar, dance floor, and music.

In April, Heineken claimed to have created the world's first virtual beer, along with a digital brewery where avatars can sample the drink and tour the facility where it is manufactured.

From The Wall Street Journal

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