Which Exec Role Should Guide the Path to the Metaverse?

Too early too define yet,  this a reasonable start.

Which exec role should guide the path to the metaverse?   by Tom Ryan  in Retailwire

Crate & Barrel Holdings last week revealed that Sebastian Brauer, who oversees product design, development and visual merchandising for the home goods chain, will take on additional responsibility for the company’s strategic vision of the future metaverse and Web3.

His new title is SVP for product design, development and metaverse.

“I am honored to take on this new, innovative role,” said Mr. Brauer, in a press release. “My passion leading teams to enable transformation — especially by bridging the physical and digital worlds through design thinking, collaboration and creativity — will allow us to explore new mediums, dimensions and technology to effectively introduce CBH to a new, modern and experiential marketplace.”

The appointment comes as companies of all stripes are realigning roles to approach the emerging metaverse opportunity.

In February, Disney promoted Mike White, formerly SVP of consumer experiences and platforms, to SVP, next generation storytelling & consumer experiences to lead its metaverse push. In announcing his appointment, CEO Bob Chapek described the metaverse as “next great storytelling frontier and the perfect place to pursue our strategic pillars of Storytelling Excellence, Innovation, and Audience Focus.”

Recent research from Forrester finds 76 percent of U.S. B2C marketing executives plan to invest in metaverse-related activities in 2022, despite only 34 percent of U.S. online adults being excited for what the metaverse will offer.

Forrester’s report offers considerations for relevant c-suite leaders when evaluating their investments in the metaverse:   .....   '