Clever idea. Integration of crowdsourced images for search. Recall when the idea of consumers providing images to businesses came out, seems it has slipped in the last few years. Now Google takes advantage of the idea again via their 'Lens'.
Google Maps borrows Lens tech to highlight popular restaurant dishes
A virtual overlay show plate descriptions and pricing.
By Steve Dent, @stevetdent
Google introduced big changes to Lens at its I/O conference last year by turning your phone's camera into a powerful search tool. With one of the key features, you could point your camera at a restaurant menu and it would highlight the most popular dishes and even translate menu items. Now, Google has made that feature much more useful in Google Maps by cleverly sourcing menu photos taken by restaurant customers, 9to5Google reported. .... "
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