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Friday, March 27, 2020

Linden Labs Gives up on VR Spin off

Note our examination of virtual world retail, mentioned here earlier.  This piece gives us a look at the current status of world tech with current supporting tech like VR.   Last I looked SL was not heavily used.

Why 'Second Life' developer Linden Lab gave up on its VR spin-off
'We decided that Linden Lab wanted to become cash-positive.’
Nick Summers, @nisummers in Engadget
Second Life developer Linden Lab has sold Sansar, a platform for virtual 'scenes' that could be explored with a VR headset or traditional PC setup.

Back in 2016, I described the service as "WordPress for social VR." A foundation that allowed creators to import custom assets and quickly build their own shareable world. The company hoped that this mix would attract commercial clients — think museums, car manufacturers and record labels — that want their own VR experience but don't have the technical expertise to deal with game engines and digital distribution.

Similarly, Linden Lab hoped Sansar would attract users who crave diverse worlds — like those promised in movies such as Ready Player One — and, if they have a creative spark, possibly make their own assets that can be shared and sold to the rest of the community.

Sansar's VR compatibility was a big draw. At the time, there were many 3D chat room experiences — including Second Life — but few that allowed large groups to strap on a headset and freely converse. Linden Lab knew that the number of people with high-end VR headsets was small, though. And the team didn't want to dilute the experience so it could run on mobile-powered hardware like Google Cardboard and Samsung's Gear VR.    ... " 

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