More changes in stores, but these will also be adapted to address future emergency situations like those we are experiencing now.
How can retailers bring the best of digital commerce to physical stores? Plus expert comment
How can retailers bring the best of digital commerce to physical stores?
Nike App at Retail digital tech in Foot Locker's new Washington Heights, NYC store - Photo: Foot by Lauren Goldberg
There are many benefits to e-commerce — speed to market and the ability to quickly react and optimize merchandising strategy and rich data to personalize the customer shopping experience, to name a few. At the recent 2020 Future Stores conference in Miami, a frequent theme was working out how retailers take these elements and leverage them in brick and mortar store environments.
When Foot Locker designed its new community store prototype, speed to market and the ability to react quickly was top of mind. According to Kambiz Hemati, former VP, global retail design for the footwear chain, fixtures were designed to be modular and flexible so they could quickly re-merchandise the store based on sales trends, customer behavior and local events. ... "
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