We tried this with coffee, with no success. Some movement in snacks. Includes expert comment.
Frito-Lay scores by personalizing consumer experiences Dale Buss in Retailwire.
Jennifer Saenz, chief marketing officer for Frito-Lay North America, said the “world around us continues to change at an incredible pace” and expectations for interaction with brands are set by the extreme individualization allowed by smartphones and other digital phenomena.
Showing posts with label Snacks. Show all posts
Showing posts with label Snacks. Show all posts
Tuesday, June 26, 2018
Tuesday, January 10, 2017
Pringles are Getting Louder
Kellogg bought Pringles canned chips from P&G in 2012 for $2.7 Billion. Was slightly involved in the brand. The new brand is pushing new and spicy tastes, and is selling well. Strikes me that spicier foods continue to grow. What is causing that? See Pringles tag below for more.
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