Will automation make retail teams less efficient?
Knowledge@Wharton staff
Presented here for discussion is an excerpt of a current article published with permission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania.
While the arrival of AI-supported automation in the workplace has led to concern about the potential loss of jobs, a new paper by a Wharton marketing professor explores the fate of those who keep their jobs but count robots instead of humans among their co-workers.
In “Men and Machine: When Should a Firm Adopt Automation?,” Wharton’s Pinar Yildirim and co-author Mustafa Dogan, a postdoctoral researcher at Carnegie Mellon University, show that in some cases, automation can actually lead to increased costs and inefficiencies because of its dysfunctional impact on human teams. ..... "
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