An area we did lots of research and development on. Now based on this piece, it seems that the tech has finally caught up to the needs. But will it practically work as a marketing, sales and operational tool? Remains to be seen. See images at the link.
L’Oreal acquires Modiface, a major AR beauty company
By Ashley Carman @ashleyrcarman in TheVerge
L’Oreal announced today that it has acquired Modiface, a company that’s had a hand in the creation of many custom augmented reality beauty apps, including those from Sephora and Estée Lauder. L’Oreal didn’t disclose the amount spent, but it did tell Reuters that it now owns Modiface’s numerous patents that help users visualize makeup and hairstyles on themselves. The partnership makes sense in that Modiface has already worked with L’Oreal multiple times, including on the launch of its Style My Hair mobile app, which lets users try on different hairstyles. For that app, Modiface manually annotated 22,000 facial images to create the experience. ... "
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