Three ways voice assistance is resonating with baby boomers
When new technology takes off, we sometimes assume the only early adopters are the young. While millennials are no doubt talking to the new wave of voice-activated speakers, it turns out that Google Home and Amazon Echo are really resonating with baby boomers. In fact, our research has found that boomers see their voice-activated speakers as more than a simple device. They see them as empowering tools, as an opportunity to interact with brands, and even as companions. .... ". ( And more statistics ... )
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