When we were more Pharma involved we took a look at what is called 'synthetic biology'. and connected to neural models that could predict human behavior. As data access brows there is more opportunity to suggest simulation and statistical models. Reviewing the field.
From McKinsey: What do you get when you combine genetic engineering with big data analytics? A new technology for disruptive innovation....
Fairly broad definition in the WP:
Synthetic biology is an interdisciplinary branch of biology and engineering.
The subject combines disciplines from within these domains, such as biotechnology, genetic engineering, molecular biology, molecular engineering, systems biology, biophysics, electrical engineering, computer engineering, control engineering and evolutionary biology. Synthetic biology applies these disciplines to build artificial biological systems for research, engineering and medical applications. .... "
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