Subconscious Choice

Reminder of work in the past, and Zaltman.   Back to measurement challenges.  Still being done, but to what value?  Read my previous tags from long ago.

Harvard Professor Says 95% of Purchasing Decisions Are Subconscious
When marketing a product to a consumer, it's most effective to target the subconscious mind.
By Logan Chierotti in Inc.

Why do consumers buy one product over another? How do you develop brand loyalty? How do you maximize customer engagement?  

According to Harvard professor Gerald Zaltman, the answer to all these questions is directly related to the subconscious mind. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market," the professor reveals many exciting ideas that can be helpful to marketers and brands. .... "