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Saturday, March 31, 2018

Where is the Shopping Opportunity with Voice Commerce?

Further statistics.

Shopping Opportunities for Voice Commerce    by Tom Ryan in Retailwire

According to a survey from Capgemini, 40 percent of consumers predict that three years from now, they will be more likely to use a voice assistant rather than engage with a retailer’s mobile app or website. That’s up from 24 percent who use or would use the technology today

At a slightly lower level, the study also found consumers expect to be using voice assistants over a number of other retail tasks within three years, including visiting a shop, dealing with customer support/call centers and using a salesperson.

The study, based in a survey of over 5,000 consumers in the U.S., the U.K., France and Germany, explored voice assistants via smartphones (Siri, Cortana, Google Assistant), smart speakers (Amazon Echo, Google home) and non-phone, screen-based devices (Amazon Echo Show/Amazon Fire TV).

Convenience, speed and the ability to multi-task are the primary reasons consumers prefer to work with voice assistants.  ..... " 

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