Again, IKEA looks quite advanced.
IKEA asks, will virtual inventory be key to the new urban showroom? by Matthew Stern in Retailwire.
The completely unique experience of shopping at an IKEA store is part of the brand’s appeal. But at World Mobile Congress, the chain gave a demo of a futuristic small-concept store that is far different from IKEA’s familiar labyrinth — and from other store concepts out there as well.
In partnership with Accenture, IKEA demoed a tech-enhanced store which, according to Retail Detail Europe, fits the chain’s entire expansive catalog into a small-format location. The walls are said to “double as screens filled with product information” and visitors can use an RFID-enabled version of the iconic IKEA pencil to make product selections, check out and specify if they will pick up the physical product or have it shipped.
A tweet by French tech journalist Simon Chodorge features a video of the demo. In it, the journalist can be seen tapping an RFID-enabled version of an IKEA pencil on active pads on tables near touch screens, which appear to be adding items to a shopping cart. The journalist then visits a central touch screen to check out ...... "
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