Google on Future Value of Machine Learning

Google in Think With Google writes an interesting piece regarding CES conference and Machine learning:

(Below, are summaries, links to detail from the link below)

The promise and potential of machine learning
Recently at CES, marketers gathered to check out all the latest tech and see for themselves the promise and potential of machine learning. One thing that became clear: consumer experiences are being redefined and that’s reshaping what’s required of marketers. Machine learning is enabling a world where assistance is all around us, helping brands save time, uncover new insights, and deliver stronger results. It’s already changing the game for app marketers and the travel industry, for example. Read on to see how machine learning will affect your business. ....

Machine learning for non-engineers
First things first. If all these buzzwords—artificial intelligence, machine learning, deep learning—are making your head spin, check out this primer. Google’s Adam Green outlines the areas where marketers can make the most of machine learning and truly add value.  ...

Get one step closer to relevance at scale
“Technological advances have always created new opportunities for storytelling and marketing,” explained Marvin Chow, VP of marketing at Google. Soon, he adds, marketers will be able to tailor campaigns to consumer intent in the moment. “It will be like having a million planners in your pocket.” .....

Data + machine learning = personalized experiences
Today, people expect personalized experiences when they interact with brands. And that means marketers aren’t just closing transactions, they’re building relationships. By coupling their data with machine learning, marketers can understand new audiences that are similar to their best customers. That’s a win-win. ....   "