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Monday, April 24, 2017

IBM Announces Watson Marketing Insights

Just announced, looked at this in beta form.  IBM continues to apply Watson learning to different expertise domains, following retail applications.    Likely to continue see such specialized applications in the future, a reasonable way to start applying cognitive AI methods that augment human approaches improving marketing analysis.  Note the mention of Loyalty in particular.

IBM Introduces New Cognitive-Powered Cloud Offering for Marketers
Watson Marketing Insights Helps Marketing Professionals Drive Customer Loyalty

ARMONK, N.Y., April 23, 2017 /PRNewswire/ -- IBM (NYSE: IBM) today announced IBM Watson Marketing Insights. Available on the cloud, Watson Marketing Insights has cognitive capabilities that can study the behavior of customers and reason how they might impact the success of the business. With this insight, marketers can launch targeted campaigns designed to cultivate customer advocates and enable long-term business success.

IBM Watson Marketing features proven cognitive capabilities that can uncover key predictors in customers by examining their interactions with the company, whether it's in the store or on email, digital and social media. By continuously updating this data, Watson Marketing Insights reveals new audience profiles and customer segments as the relative importance of their behavior predictors changes.  .... " 

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