Recently had some interesting exposure to aparrel and fashion analytical and design process. In particular about linking design to efficient spply chain. See this piece from Retailwire:
Zara succeeds with speed by George Anderson
Consumers today, particularly younger ones, are notoriously fickle when it comes to their fashion purchases. Items that were flying off the racks a few weeks ago may already be heading for markdowns. That’s what makes a new Wall Street Journal story on the fast-fashion chain Zara so fascinating. The paper tracked the development of a new coat being sold by the chain, which went from prototype design to store racks in 25 days ... "
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