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Thursday, December 08, 2016

Zara Designing Fashion with Speed

Recently had some interesting exposure to aparrel and fashion analytical and design process.    In particular about linking design to efficient spply chain.   See this piece from Retailwire:

Zara succeeds with speed  by George Anderson

Consumers today, particularly younger ones, are notoriously fickle when it comes to their fashion purchases. Items that were flying off the racks a few weeks ago may already be heading for markdowns. That’s what makes a new Wall Street Journal story on the fast-fashion chain Zara so fascinating. The paper tracked the development of a new coat being sold by the chain, which went from prototype design to store racks in 25 days ... " 

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