/* ---- Google Analytics Code Below */

Friday, December 16, 2016

Brands Want more Insights from POS Data

In Retailwire: Makes much sense.  Includes expert discussion.

Brands want more insights from retail POS data
by Guest contributor Glenn Taylor

Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website. .... 

While brand manufacturers continue to invest in POS analytics and gather relevant customer data from retailer partners, 77 percent still believe they can be doing more with the data to improve their business, according to a report from Askuity. .... "  

No comments: