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Thursday, December 15, 2016

Lindstrom on the End of Global Brands

 Interesting read.   Read the whole post in Linkedin:

The End of Global Brands 
by Martin Lindstrom | Dec 14, 2016

" ... If you were among those kids who had Kellogg’s cornflakes on the breakfast table, drank a Coke from time to time, enjoyed your favorite KitKat, and, after you got a little older, have always used Tide, don’t expect the next generation to follow you. Your familiar global brands will begin dying in 2017.  .... Why?  ... It may seem counter-intuitive, but “transparency” is likely to spell the end of global brands as we know them.  ... " 

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