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Tuesday, December 27, 2016

Amazon Go and Shopper Learning

An online parody of Amazon Go by a French retailer Monoprix linked to and discussed in Retailwire.   What is the point and where is the human engagement?

" ... Monoprix’s storyline veers from Amazon’s when it says shoppers also “don’t need an app to go shopping. So put away your phone and go shop. It’s really that simple.”

Instead of hearing about how Amazon Go’s “just walk technology” is driven by advanced computing, algorithms and sensors, Monoprix said it came up with its system by learning “about our customers’ needs and combined those learnings with Monoprix DNA. We call it human technology.” .... ' 

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