Big Data for Grocery

Comments on grocery and loyalty data:

" ... Today's technology offers supermarkets new ways to use the growing sea of customer loyalty data to their advantage as competition grows. Instant coupons and mobile promotions generated through big data need to be relevant, compelling and above all anticipated, according to Alan Lipson, retail industry marketing manager for SAS. "You have to be expecting this kind of offer. If not, it comes across as stalking, and it's creepy," he said. ... "