Why Private Brands Fail

In MypBrands: Why private brands fail.  " ... Most brands fail. In fact, some estimate that 70-80% of new brands launched each year flounder and eventually flop. But do Private Brands fail? Do they follow the same sobering failure rate as other brands?... 

Private Brands fail differently than manufacturer brands. And because of this, tracking failure isn’t as obvious. Failure is not a word often used in reference to Private Brands, and yet there are clear ways retailer owned brands can fail in today’s marketplace. To become better brand builders, launchers and managers, we must become students of why Private Brands fail. ... "