From the Front End of Innovation: Is Instant Entrepreneurship the future? More importantly, what precisely is it? Was the first I head of it:
Interview with Shelby Lee Walsh, Shelby is President at TrendHunter:
" ... This is the notion that making a business to serve a growing niche is becoming easier and easier as a bunch of products and services are being launched to help connected like-minded people with a single click (not to mention that it's easeier to fund these ventures with online platforms such as Kickstarter and RocketHub). The digital age has revolutionized the accessibility of starting your own business and competing with big brands. .... "
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