In AdAge CMO Strategy What looks to be a rational way to think about e-commerce, as opposed to pure hype. Contains detail about what L'Oreal and competitors are doing in e-commerce.
"L'Oreal Attacks Fast-Growing E-Commerce Space
New Business Models Are Intended to Boost Sales, Nurture Loyalty and Gather Data for the After years of boosting spending on digital media, L'Oréal is now looking for more direct payback with a bigger and multifront focus on e-commerce .... "
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