Not unexpected view and direction by IBM. Riding the hype wave, with their own considerable analytics resources. Those put together can provide a formidable capability:
" ... IBM wants to help IT managers apply company policies to their big data analysis projects. The company will be introducing new products and features to help organizations manage their new big data systems with the same rigor that they manage other IT operations, said Bob Picciano, general manager of IBM information management. ....
IBM will add new features to its InfoSphere line of information integration and management software. It has also announced the general release of PureData System for Hadoop, a system configured for running Hadoop workloads.... "
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