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Sunday, September 22, 2013

Digital Marketing is Dead: Says P&G Branding Boss

Not exactly what was said, but rather that digital has just become part of the accepted mix of techniques and our creativity should focus on brand building rather than technology emphasis.

American City Business Journals/Cincy Biz Blog/Cincinnati 
"  ...  Digital marketing is now so ubiquitous it can simply be called brand building, said Marc Pritchard, global brand-building officer for Procter & Gamble. He said launching some campaigns online first is "freeing up our minds on building creative ideas that come to life through the mediums that we engage with every single day -- search, social, mobile, PR, and yes, even TV. ... " 

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