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Monday, September 23, 2013

Sponsored Content

In AdAge: How news organizations will work with sponsored content.  Sponsored content has existed for a long time.  But now it become less clear who is sponsoring the 'news'.   Even a very small operation like this blog has occasional articles sponsored by much larger groups, like IBM.   A small and unsophisticated example of what is going on.   The article provides lots of examples.

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