Sales and Marketing Misalignment

In E-Commerce Times:    Something I have seen first hand , the solutions shown are simplistic, but also powerful.    " ... For CRM data to be useful, it needs context. Through real-world experience, sales knows what a qualified candidate looks like. That context must be provided to the marketing team, which can then look for leads that fit the profile. Sales needs to realize that its team members make money by selling, not by prospecting; if marketing is doing its job, sales can focus on selling.  ... "