Not unexpected, but the details are impressive. Full presentation.
" Secrets & Lies” Study from Y&R Reveals
the Hidden Side of Global Consumers
A New Consumer Mainstream Emerges – “Generation World”
NEW YORK, NY September 18 -- Are consumers hiding their most important desires and motivations from marketers – and maybe even from themselves? That’s the key question explored in “Secrets & Lies,” a new global research study from Young & Rubicam. ... "
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