Macy's Using Data and Showing Restraint

From the D2 Conference in Cincinnati via AdAdge:   " ... Macy's sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn't mean the retailer will be secretly tracking shoppers by their mobile phone signals and linking the data with their transactions and home addresses.

Julie Bernard, senior VP-customer strategy, marketing and advertising of Macy's Julie Bernard, senior VP-customer strategy, marketing and advertising of Macy's Speaking at the D2 Digital Dialogue conference in Cincinnati Sept. 11, Julie Bernard, the retailer's senior VP-customer strategy, said marketers should speak up more often and forcefully to defend data use and counter negative media coverage. But she said they also need to show restraint. ... "