Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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In AdAge: Think less like an executive, more like a consumer. Agree, an executive is not your typical consumer. In the many innovation center tours I gave for executives I saw the differences and they were obvious and jarring. Keep the differences in mind.
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