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Wednesday, June 19, 2013

Fake Shops

In our innovation labs we experimented with using false front displays to set contexts for consumers in a laboratory.  Interesting and obvious idea, but the coverings tend to be much more permanent than expected.  Stifling innovative experience.  The same idea has been used for a long time in the real world.  My UK correspondent sends about this in a BBC article.  Cover ups are all around us.

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