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Friday, June 21, 2013

Customer Engagement Analytics for Cultural Venues

Its all about engaging the customer.   All companies, large, small and midsize need better ways to engage with and retain  their customers.  And as the context of engagement varies over time, how they engage will have to be adapted to new customers and their needs.

I was recently sent some information from the IBM Midsize smarter commerce group that addresses exactly these issues.   How do millennials use and engage with cultural venues, typically midsize enterprises?    Two excellent examples here: The Point Defiance NY Zoo and Aquarium, and  The Colorado History Center.   In each link there are embedded videos which describe their experiences using big data.  These examples are also good general useful case studies of the general use of data mining of experience in data.    Recall also the example  I wrote  about the Cincinnati Zoo.  Above an infographic expressing the relationship beween Big Data and Cultural Venues for Millennials.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.

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