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Thursday, June 13, 2013

Smarter Packaging Yet

A long time interest in making packaging more intelligent.  Making it a broader part of the intelligence network.  Now we have devices in the hands of consumers that can interpret images and codes,  All the possibilities are broadening now,   More from Popai.  " ... Think about it: you’re walking through a supermarket aisle, and all around you, products are attempting to engage you, whether by carefully crafted design and color; video; winking at you or even talking to you. You can scan coupons on products and find you’ve won something free or become alerted to promotions. At the drugstore, your prescription label boasts an embedded calculator to help you determine dosage. It’s all happening, and it’s all just the tip of the iceberg. ... " 

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