Smartphones and Retailers

The possibilities of having shoppers use their own devices to get information to help them understand their options has existed for some time. But now shoppers are getting unprecedented capabilities to make this easy. In a recent shopping trip I saw several people scanning bar codes and gathering data from their phones. Only a few years ago I was the only person doing this. This not so subtly changes aspects of control. The change is quickly approaching. How will retail and manufacturer adapt to this new landscape? Some early thoughts in Supermarket News. Also as an example, see my report on the Aislebuyer system.