Reading: Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink. A fundamental question for marketers, employers, really anyone. Well written look at what we might call neuromotivation. Pink's earlier book 'A Whole New Mind' was one we featured in our enterprise book club and it was much talked about there, as we started to look at design versus engineering approaches to problem solving.
Tuesday, August 24, 2010
What Motivates Us
Reading: Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink. A fundamental question for marketers, employers, really anyone. Well written look at what we might call neuromotivation. Pink's earlier book 'A Whole New Mind' was one we featured in our enterprise book club and it was much talked about there, as we started to look at design versus engineering approaches to problem solving.
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