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Thursday, August 26, 2010

Weak Link between Popularity and Influence

HP Researchers find only weak link between popularity and influence.

" ... It is worth emphasizing that HP's studies are designed to the highest scientific standards; they are not isolated case studies or the musings of a "social media expert." They typically involve the study of very large numbers of people and thus they reveal some fundamental aspects of our increasingly online culture, and our common humanity.

The latest study from Dr Huberman and team is on what makes a Tweet or a Twitter user influential. More than 22 million tweets were analyzed and it has led to the creation of the IP Algorithm, which measures the influence and passivity of Twitter users.

The study found:

- Most Twitter users are passive, they do not re-Tweet.

- There is a difference between popularity and influence. High numbers of followers does not equal influence because those followers do not re-Tweet.

- To become influential, Twitter users must somehow persuade their followers to re-Tweet.

To measure influence, the study looked at how much traffic a Tweeted URL received, using the Bit.ly shortening service, which also tracks clicks ... "

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