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Wednesday, August 25, 2010

AisleBuyer Eliminates Checkout Wait

An early collaboration between startup AisleBuyer and MagicBeans. Former colleage Andrew Paradies is the CEO. Previously mentioned here. Overall a very good idea for leveraging smartphones in retail. Good review that includes experience specifics.

iPhone app eliminates waiting in checkout line
By Scott Kirsner Globe Correspondent

Most of us have had a chance to use self-checkout systems at stores like Home Depot, Shaw’s, and CVS by now. At some places, they’re popular enough that there’s no difference between the length of the cashier’s queue and the self-checkout queue.

But what if you could scan items in the store as you put them into your shopping cart, using your iPhone, and pay with a credit card — without waiting in line? That’s the idea behind the new app from Boston-based AisleBuyer, which showed up on the iTunes Store earlier this month. The free AisleBuyer app also lets you read product descriptions and reviews on your iPhone. The company calls it the “world’s first mobile checkout system,’’ and I had a chance to try it out last week at Magic Beans, a Brookline store that is the company’s first retail partner ... "

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