24 Hour Customer

Newly acquired: The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian C. Ott. Just started, nicely focused to the time that consumer has online. Emphasizing the time-value tradeoff. We all know it is there, but how do we utilize it? Will followup with a more complete look when done. The author is CEO of Exponential Edge.