Via IEEE Spectrum. I much like the idea of a company which has been known for incremental play to become involved in the broader area of gaming.
Building the Lego Universe
Ten years in the making, the online computer game Lego Universe is scheduled for release in October. It marks the iconic building-block maker’s first foray into massively multiplayer gaming, and it’s a major gamble. The creators are aiming to pull off three incredibly difficult feats: translating the creative, distinctly tactile Lego experience into a virtual arena, creating an online environment that’s both kid friendly and kid safe, and opening up a new market for the US $2 billion toy company ... '
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