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Thursday, November 20, 2008

Twittering Moms

Paul Gillin writes about the recent example of the power of social media where moms using Twitter were able to criticize a tongue-in-cheek Johnson & Johnson ad. He outlines what J&J should have done, and asks if what they did was really the best response. Good case study of consumer reaction and response. Also means that certain kinds of satirical humor could disappear because of the leverage of a few, quickly defining what is PC.

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