Displays Work Better than Price Cuts

A statement about rational action vs impulse:

In-store Displays Are More Effective Than Price Cuts
Ogilvy Action Finds More Shoppers Spurred by Low-tech Stands, Demonstrations ... Price discounting is seemingly the one sure thing in an economic downturn, but research by WPP Group shopper-marketing agency OgilvyAction indicates it's still not as effective a sales tool as that old stalwart: in-store displays... "