Wednesday, December 31, 2008
Wal-Mart and Prism
Ad Age reports on Wal-Mart's pulling out of Prism. They " ... decided not to participate in the national syndicated service "consistent with their internal data-sharing policies." ... . Other major retailers and manufacturers in the test are continuing to participate. Good article which includes concerns about how this data could change the retail industry. Previously about Prism.
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