Retail Store Virtual Reality

From the Hub Magazine, By Michael Shinall, worth following:

" ... I spoke with Wayne Link, a vice president with Red Dot Square, who said that the idea was to all but eliminate what separates virtual reality from reality. He told me about a test Red Dot Square did with Kimberly-Clark and Safeway to see what would happen if the seven categories of baby-care items Kimberly-Clark currently sold across four or five aisles were grouped together under various, shopper-centric themes ... ".