Link to a podcast, reminds me of the recent
Esquire e-ink cover. A marketing stunt and these can have their value in demonstrating feasibility and generating interest. While I like the integration and combination of new technologies, would like to see some real need there first. The cost of such devices in disposable as opposed to collectible print publications would be high.
AT&T Eyes Video Chip Technology for Print Ads
AT&T's Chris Schembri hopes to use video chips in print advertising .... As part of a multipronged effort to develop novel new marketing tools, AT&T is exploring the use of audio and video chips in its print media advertisements ... "
Link to a podcast, reminds me of the recent Esquire e-ink cover. A marketing stunt and these can have their value in demonstrating feasibility and generating interest. While I like the integration and combination of new technologies, would like to see some real need there first. The cost of such devices in disposable as opposed to collectible print publications would be high. 
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