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Wednesday, December 10, 2008

Brands and Religion

Martin Lindstrom writes in AdAge on Brands and religion. There is no doubt that Apple has nurtured such a quasi-religious following. He covers this in his recent book Buyology: Truth and Lies About Why We Buy as well. In the past IBM and currently Microsoft have achieved a large negative following. Also a good commentary in the Brands Strategy blog. Worth understanding in some detail.

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