Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Tom PetersinterviewsBuyology: Truth and Lies About Why We Buy author Martin Lindstrom. Detailed and interesting post, asking some tough questions. Via Walter Riker. Update: Also Lindstrom pens an opinion piece in the NYT on anti-smoking strategy.
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