Unilever Axe Web Campaign

From Brandweek via GMA Smartbrief:

Unilever launches Web campaign for Axe product
Unilever is teaming up with Wired Digital to promote its Axe Detailer Shower Tool through a targeted ad campaign operated by SnapAds. The push is part of a larger campaign to promote the Axe brand to men through online and print media ... "

SnapAds is interesting because it seeks to optimize online ad placement, including the use of genetic algorithm methods. This makes sense since online presence gives enough data for testing and then evolving better solutions.