I hear from a colleague that Wal-Mart has decided not to participate in Nielsen's in-store metric program (PRISM). Have not found the specific press release as yet, will post here when I do. (Update: See here) Wal-Mart was an early participant in this effort. Many large retailers and manufacturers are still engaged. Could be another example of Wal-Mart not willing to share store data.
Another competitive effort is that being developed by POPAI, which to my knowledge Wal-Mart is also not participating in. Are they going it alone on these kinds of key analyses? Previously about PRISM. P&G's Lafley talks about PRISM transforming.
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