A number of simple, even silly IPhone applications have come out that link the IPhone brand with other brands. In a gift selection case, you enter some simple information about who you are buying a gift for, and then shake the phone ... it finds a random gift for you to buy at Target. In another case a realistic animated picture of a glass of beer is displayed on the phone. You tip it to your mouth, and the accelerometer in the phone simulates the image of the glass emptying. A virtual beer. This was followed by milk, snacks, etc. There is a rush to associate brands with the red hot IPhone platform and some are clever and silly. In the case of IBeer, it created considerable buzz and spoofing.
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